Wednesday, February 26, 2020

Cog-wk6 Essay Example | Topics and Well Written Essays - 3500 words

Cog-wk6 - Essay Example They are responsible for the creation of bonds with other human beings due to a shared past. Memories might seem fixed and concrete and it would be natural to assume that they would still be there as always. But Loftus brings to our attention the notion that memories are not fixed. Our regular experiences lead us to consider that memories can be altered or even created. Such is the nature of inaccurate memories that they can appear to be quiet compelling and real. Early history For a very long time now psychologists have be interested in distortions of memory. The 1930s Bartlett’s report of studies is a classic example. In this Bartlett told people a folk tale from an unfamiliar culture and asked them to recall it from memory. It was after the people recalled the story did he realize that memory errors made brought the story more in line with the person’s own culturally determined expectations. Another prominent example is that of Carmichael, Hogan, and Walter’s demonstration about how forms are labeled influences how they are remembered. For example, people interpreted from memory two circles connected by a straight line as more likely to include a curved line if the defined form had been labeled as eyeglasses than a dumbbell. Furthermore Deese(1959) and Underwood(1965) work demonstrated that people were highly likely to falsely remember an item, say a needle, if earlier they had been presented with related items, such as a thread or haystack. Moving on to the 1970s, various studies highlighted the fact that memory distortions occurred not only for unfamiliar materials such as folk tales, word lists or pictures but that they are in a byproduct of our regular understanding and memory of information and events. Look at the work of Bransford and Johnson (1973) for example in which comprehension and memory showed that the recall of information depended on engaging constructive processes by which information is related to prior knowledge at enc oding. However, their work also depicted how people are a lot more likely to falsely claim that stories included information that was only inferred based on prior knowledge. People who were told the story in which the information was about the spy who threw a secret document into the fireplace just in time because another couple of seconds would have been too late were likely to recall the story that claimed that the spy had burned the document. Thus, distorted remembering of information is a possibility but it is not always true. In 1981, Johnson and Raye suggested that memory distortions reflect errors which arise from imperfect reality monitoring processes that are a key part of remembering: that is, people sometimes confuse information they are generate during initial encoding, the retention interval or consequent remembering of an incident for information that came from the event. So reality monitoring is a special consideration of the more generalized ongoing function of sourc e monitoring that makes attributions about the origins of activated information in mental experience (Johnson et al. 1993). Factors that cause false memories To gain a better understanding of the nature of false memories to look at the underlying causes that result in the phenomena is imperative. Some of these factors are highlighted as: Inaccurate perception Inaccurate perception suggests that false memory originates while the event is still occurring, that is,

Monday, February 10, 2020

Ethics in Marketing Essay Example | Topics and Well Written Essays - 1000 words

Ethics in Marketing - Essay Example There are four fundamental issues that should be taken into consideration when making decisions that affects the society. These issues include; individuals, economy, business as well as the society. However, owing to the high rate of decreasing cigarette consumption most industries especially, cigarette producing companies have take unethical measures and decisions making processes that do not take into consideration the four fundamental issues. The article indicates that, cigarette producing countries have stepped up their modus operandi and have managed to modify the decisions made by governments and journalists to create awareness among the public on the negative effects of smoking. These companies have gone to an extent of bribing journalists in most African nations to avoid publishing information that may reduce the rate of cigarette consumption in Africa. Ethical and Social Responsibility of Cigarette Advertisement in Third World Countries Most cigarette manufacturing companies such as British American Tobacco, with large shares in the Third World Countries have taken improved measures to promote effective marketing of their cigarette products. The advertisements have taken a direction whereby; health issues ascribed to smoking have been neglected as the companies are striving to make the public informed of the benefits of smoking. The use of elegant persons, properly dressed men and women to advertize cigarette have shifted the minds of most people especially in the developing nations from the consequences associated with smoking. This form of marketing some of the fundamental issues indicated in the Decision Tree Model; specifically, such advertisements focus majorly on profits made by the companies while neglecting the society as well as individuals. Ethical and Social Responsibilities of the Focus on Developing Markets Owing to the increasing rates at which governments and other institutions formulate and implement strict rules and regulations, most o f cigarette producing companies have shifted their focus of markets where such laws are limited or less active. Cigarette producers like PMI have shifted their focus on third world countries where such laws may be manipulated through corruption. Moreover, such companies have also developed more advanced technologies geared towards improving the quality of their products for instance; addition of sweet smelling products on the cigarette in order to convince the public and the government that such products are not harmful to human health. This strategy focuses on the benefits of the company while ignoring the social and the individual negative effects that may occur from smoking. Ethical Issues of Anti-smoking Campaign Cigarette producing industries have taken prerogatives to ensure that